HP 'tea running' by Modem Media

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Versatility, mobility, agility and balls of steel are all recognised as basic skills needed to take part in Parkour, or free-running as it is also known. However, these characteristics aren't often used to describe a laptop but HP disagrees and believes that its latest model, the HP nx6326, has all these things. In this viral, made by Modem Media, a man is told by his boss to make her a cup of tea before she gets back to her desk. Once it is made, he realises she is returning and embarks on a somersaulting, table-vaulting, desk-sliding, chair-spinning, wall-running journey to her desk, where he gets the tea to her in the nick of time.

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Released: 31 January 2007

Credits

Project name
"tea running"
Client
Hani Dabbagh at HP
Creative agency
Modem Media
Copywriter
James Thorley
Art director
Ian Owen, Belle Briggs
Planner
Kevin Power, Tom Poynter
Designer
Roger Hetherington, Ikem Okagbue
Director
Ronnie West
Production company
RSA Films
Editor
Rushes
Exposure
Seeded via a number of video sites including youtube.com, Google Video, Yahoo! Video, metacafe.com, myspace.com, Lycos viral chart, ifilm, Gofish and via PR sites including mediasyndicate.com and pressbox.co.uk.

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