Cravendale 'hint of' by DDB London

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DDB's latest work for Cravendale milk continues with the campaign strapline of "It's so good the cows want it back" to promote the company's latest launch, Cravendale Hint Of. The ad starts with a mother and her son getting into a car at the supermarket. As the door shuts, the boy gets a fleeting glimpse of a red cow in the wing mirror. As the journey continues, the tension builds and the child sees more and more red cows in the deserted streets. Once home, he tentatively walks into the garden. As the music reaches a crescendo, he sees a herd of red cows. The ad ends with a voiceover saying "It's so good the strawberry cows want it back."

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Released: 18 October 2005

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Credits

Creative agency                    
DDB London
Copywriter  
Tim Charlesworth
Art director   
Michael Kaplan
Planner               
Andrew Perkins
Producer    
Michael Parker
Media agency   
Carat
Media planner     
Graeme Douglas
Production company         
Anonymous @ Independent
Director  
Garth Davis
Editor     
Steve Gandolfi, Cut & Run
Post-production   
The Framestore
Audio post-production  
Wave Studios
Exposure             
National TV

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