World Wildlife Fund 'beautiful day' by FCB, Toronto

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FCB, Toronto has created a television advertising campaign for the World Wildlife Fund that gives us a look at the neighborhoods of the future if global warming is ignored. It features people trying to carry out everyday tasks, while enduring perilous weather conditions. Parents walk along the street with a buggy as a massive storm rages in a typical neighborhood. A man walks out of a tent in the middle of a blazing forest, while families play throw and catch or wash their cars in a flooded street. The spot ends with the tagline "ignoring global warming won't make it go away".

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Released: 07 November 2006


World Wildlife Fund
FCB, Toronto
Creative director
Robin Heisey
Art director
Joe Piccolo
Chris Taciuk
Agency producer
Judy Hamilton
Production company
Untitled, Toronto
Chris Sargent
Director of photography
Chris Sargent
Executive producer
Peter Davis
Tom Evelyn
Editorial company
AXYZ, Toronto
Pete McAuley
Music/sound design
Ted Rosnick at Rosnick Mackinnon Webster, Toronto

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