World Wildlife Fund 'beautiful day' by FCB, Toronto
FCB, Toronto has created a television advertising campaign for the World Wildlife Fund that gives us a look at the neighborhoods of the future if global warming is ignored. It features people trying to carry out everyday tasks, while enduring perilous weather conditions. Parents walk along the street with a buggy as a massive storm rages in a typical neighborhood. A man walks out of a tent in the middle of a blazing forest, while families play throw and catch or wash their cars in a flooded street. The spot ends with the tagline "ignoring global warming won't make it go away".