Anti Smoking AMV BBDO

0.0 0 Votes

The latest government bid to get smokers to quit targets those who aren't motivated by fears for their own health. Instead, it shows children who have lost parents to smoking-related diseases, as well as a mum who must tell her children she has been diagnosed with lung cancer. A quietly thought-provoking campaign by Abbott Mead Vickers BBDO. Written by Mary Wear and art directed by Andy McKay with media planning is by PHD and the buying is through COI Communications.

Share On:

Keywords:

Television

Released: 26 December 2004

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Quit 'Loony lungs' by Saatchi & Saatchi X

Quit 'Loony lungs' by Saatchi & Saatchi X

Two masochistic lungs front a new viral campaign for the stop smoking charity Quit.