Anti Smoking AMV BBDO

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The latest government bid to get smokers to quit targets those who aren't motivated by fears for their own health. Instead, it shows children who have lost parents to smoking-related diseases, as well as a mum who must tell her children she has been diagnosed with lung cancer. A quietly thought-provoking campaign by Abbott Mead Vickers BBDO. Written by Mary Wear and art directed by Andy McKay with media planning is by PHD and the buying is through COI Communications.

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Released: 26 December 2004

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