Persil 'Dirt is Good' by JWT

4.5 1 Votes

JWT continues to ignore whiter-than-white whites in favour of mud and grease in the latest 'Dirt is Good' spot for Persil. Set to an upbeat song, it shows a kid wearing rather more food than he serves when making breakfast in bed, along with boys climbing a tree and a fisherman.

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Keywords:

JWT, Persil, Television

Released: 16 April 2005

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Credits

Project name
Dirt is Good Launch
Client
Joao Campos, Persil brand development director, Unilever
Brief
Launch the idea of Dirt is Good as it leads to learning and growth
Creative agency
JWT London
Writer
Adam Griffin
Art director
Rob Spicer
Media agency
Mindshare
Planner
Michael Fanuele
Director
Jackie Oudney
Producer
Serena Schellenberg
Production company
Bare Films
Editor
Greg Willcox, Willcox + Willcox
Post-production company
Rushes and K-post
Audio post-production
Angell Sound
Exposure
National television

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