Volkswagen Golf Plus, 'Japan' by DDB London

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VW is launching its Golf Plus model, a larger version of its popular hatchback, with three TV spots from DDB that play on the car's size, and how it makes normally large objects appear small in comparison. "Japan" sees a brother and sister return to Japan after a period away in New York. Despite her son having piled on the pounds while he's been away, the siblings' mother scolds her daughter on the drive home from the airport for seemingly not having fed her brother properly. All the executions run with the strapline: "The new Golf Plus. A Golf, just a little bit bigger".

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Released: 24 May 2005

Credits

Project
Japan, boot, vet
Client
Catherine Woolfe, Volkswagen communications manager
Brief
Launch the Golf Plus and position it within the Volkswagen range - a Golf with a bit more room
Creative agency
DDB London
Writer
Shish Patel
Art director
Sam Oliver
Planner
Hannah Wren
Media agency
MediaCom
Media planners
Catherine Aylward, Richard Higbid
Production company
Epoch
Director
Stacy Wall
Post-production
Framestore CFC
Audio post-production
Zoo, Jungle
Exposure
National TV

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