Xfm, return of Ricky Gervais and Stephen Merchant
Fans of Ricky Gervais and Stephen Merchant's Xfm radio show will love this viral campaign, letting listeners know that the pair are back on air for six weeks only. Merchant and Gervais are represented in the ad as teddy bears, along with their producer Karl Pilkington. The campaign uses real material from their radio show -- including an interesting conversation about Y-fronts. Animation and creative for the spots is by Matt Everitt.