Coca-Cola 'Bring Me Sunshine', by Mother

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Mother's follow up to 'I wish' for Coca-Cola sees a man taking to the streets of London to hand out bottles of Coke and hugs, set to the classic Willie Nelson tune 'Bring Me Sunshine'. The spot, directed by Frederic Planchon, was scripted, but the final cut features the reactions of many geniune passersby. The spot has been created for the UK, with the possibility of an international roll-out later in the year.

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Released: 06 January 2005

Credits

Project
Coca-Cola 'Bring Me Sunshine'
Brief
To elevate the best in the human spirit during summer 
Creative agency
Mother
Copywriter and art director
Mother
Media agency
Vizeum
Planner (media agency)
Jenny Howard
Director
Frederic Planchon
Production company
Academy
Editor
Paul Watts, The Quarry
Post production
House MPC
Audio post-production
Aaron Reynolds, Wave
Exposure
Cinema and national TV

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