Skoda, Fallon

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These ads are very nice and build on a long running series of decent ads Fallon has done for Skoda. The 'Mimic' spot build on the idea that people subconsciously copy each other. We see a man crossing his legs as the person next to him does as the voiceover asks 'Isn't it funny how we all copy each other?' The ad ends with people pressing their electronic keys to unlock their cars with each with a double beep. Our Skoda owner stands out with a single beep. Nicely observed. Finishes with the strapline 'Skoda Octavia isn't afraid to be different'.

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Released: 19 July 2004

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