Nike "keep the ball alive"/Publicis Mojo

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This is absolutely cracking. Love this. It has all the brute power of rugby transferred to a London street as a man bursts through a window and Lawrence Dallaglio picks up and runs with the ball. It is pacy and crackingly shot as the ball is booted and passed from player to player before a final charge across the roof of an office block ends the spot as dramatically as it began. It certainly lives up to its title "keep the ball alive". Credits: Agency: Publicis Mojo; creative director: Darren Spiller; art director: Christy Peacock; writer: Steve Jackson; agency producer: Corey Esse; production company: Revolver Film; director: Steve Rogers; producers: Michael Ritchie and Georgina Wilson.

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Television

Released: 28 September 2003

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