Nestle, KitKat Chunky chocolate bar

0.0 0 Votes

Claire Billings chooses J Walter Thompson's Kit Kat ad. The spot features 'Snatch' and 'Lock Stock''s Jason Statham philosophising over the plight of the salmon, which swims upstream and then dies. Statham reminds us that humans are, in fact, not salmon and we are encouraged to "Have a Break". The choice of Statham as narrator is a clever move, because being both a man's man and popular with the ladies gives the ad broad appeal. Whether the clever creatives working on the ad also chose him because they established a link between salmon and Statham, a former Olympic diver, is unclear. Still, the ad is a clever angle on the long-running Kit Kat "Have a Break" theme, which launched with the bar's first TV ad in 1957. The creative team at JWT is Nick Wootton and Jonathan John.

Share On:



Released: 26 February 2003

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus