Clarks\ St Luke's

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St Luke's latest spot for Clarks shoes features a cute little boy with an expression of grim determination pounding the ground of his home and garden with his new Clarks trainers on. The boy alone is entertainment enough with his fixed expression as he runs and runs, crashing his feet down harder and harder, but setting the ad to Motorhead's 'Ace of Spades' is inspired and makes it all the more amusing. The Clarks campaign was directed by David Lodge and created by Jules Chalkley and Nick Simons at St Luke's. The production company is Outsider.

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Released: 25 July 2003

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