Mac's Froster 'amazing' by Bos, Toronto
The new Froster drink flavour, Whack, the follow-up to last year's "bloody zit", features in a new cinema ad by Bos, Toronto. The ad, entitled "amazing", focuses on double entendre and innuendo of the drink's name, which is also an urban slang word, and takes a humorous swipe at those late-night infomercials. A follow-up 30-second TV spot "testimonials" will pick up where "amazing" left off and features teens talking about their whack experiences. At the end of both spots teens are driven to a website, www.thatswhack.ca, where they can watch an extended version of the TV spot and pass it on to friends. They can even upload a photo that literally puts their faces 'in the show' and email it to their friends to watch.