Mac's Froster 'amazing' by Bos, Toronto

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The new Froster drink flavour, Whack, the follow-up to last year's "bloody zit", features in a new cinema ad by Bos, Toronto. The ad, entitled "amazing", focuses on double entendre and innuendo of the drink's name, which is also an urban slang word, and takes a humorous swipe at those late-night infomercials. A follow-up 30-second TV spot "testimonials" will pick up where "amazing" left off and features teens talking about their whack experiences. At the end of both spots teens are driven to a website,, where they can watch an extended version of the TV spot and pass it on to friends. They can even upload a photo that literally puts their faces 'in the show' and email it to their friends to watch.

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Released: 09 May 2006


Mac's Convenience Mac'sFroster
Bos, Toronto
Creative director/art director
Chad Borlase
Creative director/copywriter
Gary Watson
Agency producer
Sherilee Frew
Brian Lee Hughes
Production company
Reginald Pike
Director of photography
Tico Poulakakis
Executive producers
James Davis, Josefina Nadurata
Amailie Bruun
Brian Williams, Panic & Bob
Audio post
Syndicate Sound
Andrew Kontra, Christiaan Welzel, Barry Lachapelle, Graham Huber

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