Mac's Froster 'amazing' by Bos, Toronto

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The new Froster drink flavour, Whack, the follow-up to last year's "bloody zit", features in a new cinema ad by Bos, Toronto. The ad, entitled "amazing", focuses on double entendre and innuendo of the drink's name, which is also an urban slang word, and takes a humorous swipe at those late-night infomercials. A follow-up 30-second TV spot "testimonials" will pick up where "amazing" left off and features teens talking about their whack experiences. At the end of both spots teens are driven to a website, www.thatswhack.ca, where they can watch an extended version of the TV spot and pass it on to friends. They can even upload a photo that literally puts their faces 'in the show' and email it to their friends to watch.

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Released: 09 May 2006

Credits

Title
Amazing
Client
Mac's Convenience Mac'sFroster
Agency
Bos, Toronto
Creative director/art director
Chad Borlase
Creative director/copywriter
Gary Watson
Agency producer
Sherilee Frew
Director
Brian Lee Hughes
Production company
Reginald Pike
Director of photography
Tico Poulakakis
Executive producers
James Davis, Josefina Nadurata
Producer
Amailie Bruun
Editor
Brian Williams, Panic & Bob
Audio post
Syndicate Sound
Interactive
Andrew Kontra, Christiaan Welzel, Barry Lachapelle, Graham Huber

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