Coca-Cola 'videogame' by Wieden & Kennedy Portland

0.0 0 Votes

Following the launch of "bloke Coke" in the UK, the brand makes a further attempt to appeal to the boys with this videogame-style animated ad. We see tough guy Ray transformed from a violent thug by the taste of Coke. We then follow him on an unexpected rampage of love and kindness, performing good gestures and charitable deeds, rather than random violence and theft. The ad, which took 15 weeks to produce, ends with the setting changing from gangsta-game to Hollywood musical. To get the end sequence right, directors Smith and Foulkes worked with a choreographer and filmed dancers who interpreted the moves for individual characters. The ad will appear in US cinemas from this week followed by TV worldwide.

Share On:

Released: 08 October 2006

Credits

Title
Videogame
Client
Coca-Cola
Agency
Wieden & Kennedy, Portland
Creative
Sheena Brady and Shannon McGlothin
Agency producer
Niki Polyocan
Directors
Smith & Foulkes
Production company
Nexus Productions
Executive producer
Chris O'Reilly
Head of production
Julia Parfitt
Producer
Kara McCombe
HD and film grade
Midnight Transfer
Film prints
Cinesite
Sound design
Amber Music
Sound consultant
Jonny Trunk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus