French Connection 'fashion vs style' by Beattie McGuinness Bungay

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French Connection addresses the time-honoured debate of fashion versus style in its £2m campaign from Beattie McGuinness Bungay. The 90-second TV and cinema ad, which looks certain to gain tabloid notoriety for its violence and sexual content, stars two models: one who embodies fashion; the other, style. The pair battle it out in a dark and dusty cellar to see which is best, delivering a series of wincingly violent martial-art punches and kicks before embracing and kissing, and then savagely headbutting at the end of the spot.

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Released: 14 February 2006

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Credits

Project
Fashion vs style
Client
Stephen Marks, chief executive, French Connection
Brief
Introduce the new spring/summer 2006 collection
Creative agency
Beattie McGuinness Bungay
Writers
Trevor Beattie, Duncan Jones
Art director
Bil Bungay
Planner
David Bain
Media agency
Manning Gottlieb OMD
Media planner
Sarah Thompson
TV producer
Stuart Fenegan
Production company
Liberty Films
Director
Duncan Jones
Editor
Barrett Heathcote, Barrett Editing
Post-production
The Mill
Audio post-production
750mph
Exposure
National TV, cinema, outdoor, press, in-store

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