French Connection 'fashion vs style' by Beattie McGuinness Bungay

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French Connection addresses the time-honoured debate of fashion versus style in its £2m campaign from Beattie McGuinness Bungay. The 90-second TV and cinema ad, which looks certain to gain tabloid notoriety for its violence and sexual content, stars two models: one who embodies fashion; the other, style. The pair battle it out in a dark and dusty cellar to see which is best, delivering a series of wincingly violent martial-art punches and kicks before embracing and kissing, and then savagely headbutting at the end of the spot.

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Released: 14 February 2006

Related Creative:


Fashion vs style
Stephen Marks, chief executive, French Connection
Introduce the new spring/summer 2006 collection
Creative agency
Beattie McGuinness Bungay
Trevor Beattie, Duncan Jones
Art director
Bil Bungay
David Bain
Media agency
Manning Gottlieb OMD
Media planner
Sarah Thompson
TV producer
Stuart Fenegan
Production company
Liberty Films
Duncan Jones
Barrett Heathcote, Barrett Editing
The Mill
Audio post-production
National TV, cinema, outdoor, press, in-store

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