AEG Electrolux 'silent kitchen' by Bartle Bogle Hegarty

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Bartle Bogle Hegarty has created a new £3m cinema ad campaign for AEG-Electrolux's unique "silent kitchen". The 30-second spot focuses on the whisper-quiet operation of Electrolux's range of appliances, which includes the quietest dishwasher in the world. The commercials will be shown nationally on more than 400 cinema screens across the UK, running alongside 'The Da Vinci Code', which stars Tom Hanks and Sir Ian McKellen. The ad will run alongside a national press and magazine campaign, which aims to promote the extended AEG Electrolux built-in and freestanding ranges consistently.

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Released: 18 April 2006

Credits

Client
AEG Electrolux
Client name
Kris Pardon at AEG Electrolux
Brand
AEG Electrolux
Agency
Bartle Bogle Hegarty
Title
"silent kitchen"
Creative director
Nick Kidney and Kevin Stark
Creative team
Chris Felstead (art director) Gary McNulty(copywriter)
Agency planner
Matthew Gladstone
Art direction/typography
Sharon Chong

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