Met Police Operation Trident by Miles Calcraft Briginshaw Duffy

0.0 0 Votes

Last year, the Metropolitan Police's gun crime initiative Operation Trident, which tackles black-on-black gun crime, saw 420 firearms and 217 kgs of class-A drugs seized. The success of the operation relies heavily on people reporting the perpetrators of the crime. Miles Calcraft Briginshaw Duffy has created a multimedia campaign to encourage people to contact its anonymous free phone line Crimestoppers. The campaign is built around a cinema ad, which follows two young men around a housing estate with one of them leaving a bloody mark wherever his hand falls, to communicate the message that people who don't report gun crime have blood on their hands. It is supported by activity across TV, radio, black community press, music magazines and flyers at London nightclubs.

Share On:

Released: 07 May 2005

Related Creative:


Met Police Operation Trident
Encourage Londoners to call Crimestoppers with information about gun crime
Luke Knight, Trident campaign manager, Metropolitan Police Service
Creative agency
Miles Calcraft Briginshaw Duffy
Malcolm Duffy, Richard Stoney, Angus Wardlaw, Jeremy Carr
Art director
Paul Briginshaw, Dave Hobbs, Alexei Berwitz, Kerry Roper
Tom Carty
Production company
Andy Nairn, planning director MCBD
London cinemas, TV, radio, black community press, music magazines, flyers at London nightclubs
Media Planner
Matthew Buttrick

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Metropolitan Police 'Domestic Violence' by AMV BBDO

Metropolitan Police 'Domestic Violence' by AMV BBDO

The Met Police has launched a domestic violence campaign to encourage bystanders to report any incidences they might overhear.