Samaritans 'Winter Campaign' by Lunar BBDO

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In its winter campaign the Samaritans is targeting 16 to 24-year-olds who may find it difficult to talk about their feelings. Research carried out by the charity recently revealed that this age group generally turns to their friends for advice on most problems, but fear talking to their peers about deep emotional issues that are causing them distress.
Lunar BBDO has created a cinema campaign, which will be backed by print, viral and radio, aiming to represent what young people go through by creating a dream-like spot with sumptuous production values showing an animated character walking through moving backgrounds, which are made up of hundreds of doodles.

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Released: 01 October 2007

Samaritans 'Winter Campaign' by Lunar BBDO

Samaritans 'Winter Campaign' by Lunar BBDO

Credits

Client
Jeremy Payne, Director of Fundraising and External Relations, Samaritans
Agency
Lunar BBDO
Creative Directors
Ben Kay & Daryl Corps
Art directors
Daryl Corps, Oli Kellett, Alex Holder
Copywriters
Ben Kay, Oli Kellett, Alex Holder
Planner
Trevor Hardy
Account Management
Gautham Narayanan, Natalie Wu, Melinda Howard, Max Underhill
Illustrator
Billy Jean
Director
Christian Bevilacqua
Production co
Therapy
Production co. producer
Jess McKillop
Editor
Christian Bevilacqua
Animators
Christian Bevilacqua, Chris Ratliffe & Martin Stacey

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