Nike 'sculptures' by Wieden & Kennedy Amsterdam

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Nike is using striking images of metal and fibre sculptures to promote its ACG (all conditions gear) brand across Europe this autumn. The sculptures show the trajectory and flight path of skiers and snowboarders from Team Nike ACG as they glide through the air. To create the sculptures, the riders were filmed from two different camera angles and photographs were taken simultaneously. The alpine backgrounds were shot separately from a helicopter. A 3D model of the trajectory was created on a computer, on which the sculptor based the creations.

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Released: 25 October 2006


Project name
Paolo Tubito, brand communications director, Nike EMEA
To promote Nike ACG's Fall & Holiday 06 apparel line
Creative agency
Wieden+Kennedy Amsterdam
Oliver Frank
Art director
Paulo Martins
Dave Cobban
Media agency
Media planner
Victoria Gregory
Giles Revell
Photographer's agency
Stella Pye
Retouching company

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