Nike 'sculptures' by Wieden & Kennedy Amsterdam

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Nike is using striking images of metal and fibre sculptures to promote its ACG (all conditions gear) brand across Europe this autumn. The sculptures show the trajectory and flight path of skiers and snowboarders from Team Nike ACG as they glide through the air. To create the sculptures, the riders were filmed from two different camera angles and photographs were taken simultaneously. The alpine backgrounds were shot separately from a helicopter. A 3D model of the trajectory was created on a computer, on which the sculptor based the creations.

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Released: 25 October 2006

Credits

Project name
'Sculptures'
Client
Paolo Tubito, brand communications director, Nike EMEA
Brief
To promote Nike ACG's Fall & Holiday 06 apparel line
Creative agency
Wieden+Kennedy Amsterdam
Copywriter
Oliver Frank
Art director
Paulo Martins
Planner
Dave Cobban
Media agency
MindShare
Media planner
Victoria Gregory
Photographer
Giles Revell
Photographer's agency
Stella Pye
Retouching company
TAG
Exposure
Europe

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