Nike 'sculptures' by Wieden & Kennedy Amsterdam
Nike is using striking images of metal and fibre sculptures to promote its ACG (all conditions gear) brand across Europe this autumn. The sculptures show the trajectory and flight path of skiers and snowboarders from Team Nike ACG as they glide through the air. To create the sculptures, the riders were filmed from two different camera angles and photographs were taken simultaneously. The alpine backgrounds were shot separately from a helicopter. A 3D model of the trajectory was created on a computer, on which the sculptor based the creations.