Lurpak 'Lurpak Christmas' by Wieden & Kennedy, London

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Wieden & Kennedy has created its first campaign to promote Lurpak's traditional butter since winning the business in August. Capitalising on the Christmas season, the print campaign aims to promote Lurpak as the essential ingredient in many traditional Christmas recipes. The executions show packs of Lurpak butter in its wrapper cut into the perfect amounts for a range of Christmas dishes such as roast turkey, mince pies, bread sauce and sprouts. Each execution carries the strapline "Not forgetting the brandy butter".

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Released: 15 November 2006

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Credits

Project name
Lurpak Christmas
Client
Arla
Brief
To position Lurpak butter as the champion of good food at Christmas
Creative agency
Wieden & Kennedy
Copywriter
Ben Walker
Art director
Matt Gooden
Planner (creative agency)
Matt Boffey
Media agency
Carat
Media planner
Rory Lindsay
Photographer
David Sykes
Photographer's agency
Swerve Photography
Retouching company
Core Digital
Exposure
48-sheet posters, adrails, Sunday supplements and monthlies

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