Full Tilt Poker 'Harman bluff' by Clemmow Hornby Inge

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Full Tilt Poker, the online poker game, is using its latest advertising campaign to inform players that they can learn about the game from the world's best players. Full Tilt's unique advantage is that it offers players access to the skills and experience of the game's top professionals. A series of print ads, created by Clemmow Hornby Inge, each picks out one of the techniques the pros are renowned for. One ad shows a photo of Jennifer Harmann whose speciality is bluffing. Next to the picture, copy is blanked out except for the text: "Bluff. Harman? Forget it. It's like she's reading your mind. Hundred years ago, they'd have chased her out of the village." The campaign will appear in lifestyle and poker magazines.

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Released: 09 April 2006

Credits

Project
Full Tilt Poker
Client
Bob Wolf, marketing consultant to Full Tilt
Brief
Learn from the world's best poker players at fulltiltpoker.com
Creative agency
CHI
Writer
Nigel Roberts
Art director
Paul Belford
Designer
Dan Beckett/Murray Wyse
Media agency
MediaOptions
Media Planner
Naked
Exposure
Lifestyle and poker magazines

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