Stella Artois 'Film Live' by Lowe London

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Lowe London's latest poster work for Stella Artois is a kind of 'Where's Wally?' for grown-up film buffs. Promoting Stella's Live Film summer tour, which will see classic films shown outdoors around the UK, these three executions all portray typically English scenes that have been invaded by characters, props and scenarios from classic films. Each of the three executions, "park", "town" and "beach" features more than 18 film references of varying degrees of obscurity -- how many can you identify?

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Released: 14 July 2005


Live Film
Rob Mitchell, senior brand manager at Interbrew UK
To encourage consumers to take part in Stella Artois' Live Film promotion
Creative agency
Lowe London
Diccon Driver
Art director
Alan Wilson
Planner (creative agency)
Jennifer Wirth
Media agency
Starcom Motive
Planner (media agency)
Toby Ruddock, Lee Ramsay
Andy Glass
Dave Wakefield
National magazines and newspaper supplements

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