Spanish Oranges 'trolley' by Bray Leino

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How much more juicy could a Spanish orange be? The answer is none more juicy -- at least it is in this campaign for Spanish Oranges by Bray Leino Bristol. Three executions highlight the juiciness by showing how heavy they are. In one, a trolley is used to carry a single orange. The other two show a truck becoming lopsided while transporting just one orange, and the other shows a table with cracked tiles beneath it, from the weight of an orange. The ads were shot using Spanish locations and situations for authenticity.

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Released: 30 March 2006

Credits

Project
Loaded with juice
Client
María José Sevilla, director of Foods from Spain
Creative agency
Bray Leino Bristol
Copywriter
Morgan Cummins
Art director
Andy Purnell
Creative director
Richard Kramer
Photographer
Nick Meek
Exposure
National magazines including Marie Claire, Sunday Times Magazine, Heat, OK! and radio ads on Classic FM

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