Mattessons 'brings out your carnivorous side' by Quiet Storm

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Photographer Paul M Smith eschewed stock footage and went the extra mile to capture pictures of real lion and tiger teeth for Quiet Storm's latest work for Mattessons. Backing the launch of Fridge Raiders, the "brings out your carnivorous side" proposition is brought to life by women whose rapacious appetites for meaty snacks has transformed them into jungle beasts. The campaign avoids the typical audience of mothers and is aimed at a more youthful market of early adopters.

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Released: 26 October 2005

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Mattessons 'Brings out your carnivorous side'
Toby Langton, strategic marketing director at Kerry Foods
To launch Mattessons Fridge Raiders, appealing to young urban adults rather than aiming at their traditional target audience of mums
Creative agency
Quiet Storm
Writer/art director
Cat Campbell and Jo Wallace
Paul M Smith
Media agency
Universal McCann
National poster campaign

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