Hachette Filipacchi UK Psychologies launch, by VCCP

0.0 0 Votes

The launch of Hachette Fillipachi's Psychologies magazine is backed with a £3.5m press, outdoor, online and direct campaign created by Vallance Carruthers Coleman Priest. The work takes its cues from the clean typographical design of the women's self-help magazine and asks a series of provocative questions, which reveal the magazine's editorial offering.

Share On:

Released: 31 August 2005

Credits

Project
Psychologies launch
Client
Anna Jones, head of marketing, Hachette Filipacchi UK
Brief
Develop a campaign to explain Psychologies' editorial proposition in a positive and appealing way
Creative agency
VCCP
Writer
Nicola Jackson
Art director
Cressida Eatson-Lloyd
Planner
Alex Harris
Media agency
MEC Global
Media planner
Veriça Djurdjevic
Retouching
Stanley's Post
Exposure
National press, outdoor, point of sale, online, direct marketing

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus