Hachette Filipacchi UK Psychologies launch, by VCCP

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The launch of Hachette Fillipachi's Psychologies magazine is backed with a £3.5m press, outdoor, online and direct campaign created by Vallance Carruthers Coleman Priest. The work takes its cues from the clean typographical design of the women's self-help magazine and asks a series of provocative questions, which reveal the magazine's editorial offering.

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Released: 31 August 2005


Psychologies launch
Anna Jones, head of marketing, Hachette Filipacchi UK
Develop a campaign to explain Psychologies' editorial proposition in a positive and appealing way
Creative agency
Nicola Jackson
Art director
Cressida Eatson-Lloyd
Alex Harris
Media agency
MEC Global
Media planner
Veriça Djurdjevic
Stanley's Post
National press, outdoor, point of sale, online, direct marketing

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