American Express 'Red' by Mother

0.0 0 Votes

Mother has created a print campaign for American Express Red credit card, launched as part of Bono's Product Red campaign to raise funds for the fight against HIV and Aids in Africa. The ad stars Gisele alongside a traditionally dressed Maasai warrior and has the strapline "My card, my life", a spin on the current "My life. My card" tagline. It breaks across newspapers, lifestyle magazines and outdoor next week. Bono launched Product Red in January, and the initiative is supported by American Express along with Converse, Gap and Giorio Armani.

Share On:

Released: 23 August 2006

Credits

Creative agency
Mother
Client
Alison Bain at American Express
Photographer
Nick Knight
Production company
Gainsbury & Whiting
Stylist
Jonathan Kaye
Make-up
Val Garland
Hair artist
Sam McKnight
Retouch
Allan Finamore

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus