American Express 'Red' by Mother

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Mother has created a print campaign for American Express Red credit card, launched as part of Bono's Product Red campaign to raise funds for the fight against HIV and Aids in Africa. The ad stars Gisele alongside a traditionally dressed Maasai warrior and has the strapline "My card, my life", a spin on the current "My life. My card" tagline. It breaks across newspapers, lifestyle magazines and outdoor next week. Bono launched Product Red in January, and the initiative is supported by American Express along with Converse, Gap and Giorio Armani.

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Released: 23 August 2006


Creative agency
Alison Bain at American Express
Nick Knight
Production company
Gainsbury & Whiting
Jonathan Kaye
Val Garland
Hair artist
Sam McKnight
Allan Finamore

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