Vaseline, 'Firming and nourishing' by McCann Erickson

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Vaseline Intensive Care's firming and nourishing lotion is "yoga for the skin," according to its new press campaign. The ads feature a model in a yoga position styled to look like drops of lotion falling through the air or sliding down the side of the page. The copy runs with the tagline: "Yoga for your skin."

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Released: 29 June 2005

Related Creative:


Lever Faberge
Creative Agency           
McCann Erickson
Magnus Thorne
Art Director
Huw Jenkins
Cathy Samson
Media Agency          
Media Planner      
Charlie Oakman
Nick Georgiou         
Nick Georgiou and John Martin

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