British Heart Foundation 'food4thought' by Lowe London

0.0 0 Votes

The British Heart Foundation's new campaign, "food4thought" aims to educate kids about the ingredients found in typical junk food. Developed by Lowe, the idea behind the campaign is that the more kids know about what is in their food, the more often they will make heart-healthy choices. One press ad features a pile of chicken skin and fat and the word "censored" stamped across it. The ad runs with the line: "Not all nuggets are good nuggets. What's on your plate?" Similar poster ads feature a hotdog and burger consisting of gristle, bones and connective tissue.

Share On:

Released: 10 November 2005

Credits

Project name
Food4Thought
Client
Betty McBride, director of policy and communication at the British Heart Foundation
Creative agency
Lowe London
Writer
Sarah Naughton
Art director
Simon Morris
Planner (creative agency)
Gorse Jeffries, Kelsey Hodgkin
Media agency
MGM
Media planner
Claire Marker
Photographer
Richard Puller
Exposure
National poster campaign

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus