Friends of the Earth 'protection' by Clemmow Hornby Inge

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Friends of the Earth is launching a climate change campaign aimed at students, the least green of all demographic groups. The press campaign, funded by the Department for Environment, Food and Rural Affairs, uses sexual humour to engage a younger audience and change their attitude towards climate change. The posters, created by Clemmow Hornby Inge, focus on some of the greatest contributors to climate change such as cars, aeroplanes and power stations. In each execution their emissions are stopped by a strategically placed condom. The sheaths cover an exhaust pipe, a power station chimney and an aeroplane's jet engine. Each execution carries the strap line "Protection against climate change". The posters, which will run in universities across England, channel people to the website www.climatesafe.co.uk.

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Released: 24 January 2007

Credits

Project name
Climate change
Client
Adeela Warley, Head of Communications
Creative agency
Clemmow Hornby Inge
Creative director
Ewan Paterson
Copywriter
Wayne Robinson
Art director
Matt Collier
Planner (creative agency)
Neil Goodlad
Photographer
David Harriman
Retouching
Loupe
Design
Dan Beckett
Media planning
Naked Inside
Exposure
National six-sheet

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