RNIB 'open your eyes' by St Luke's

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RNIB has launched a hard-hitting advertising campaign to raise awareness of the vital importance of regular eye tests to prevent sight loss. The campaign supports the RNIB "Open Your Eyes" report, and aims to bring an end to preventable sight loss in the UK by 2020. The print work, developed by St. Luke's, features a stark image of a woman's face, her eye is clouded with cataracts and a single tear gently smudges her eye make-up. The strapline reads: "You'll never regret an eye test."

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Keywords:

St Luke's, RNIB, Press

Released: 02 February 2006

Credits

Project
Open your Eyes
Client
Lynne Stockbridge, head of external communications and marketing at RNIB
Brief
Raise awareness of regular eye tests to help prevent sight loss through early diagnosis of treatable eye conditions.
Copywriter
Andy Drugan
Art director
Simon Friedberg
Planner
Emily Stokes
Media agency
Starcom
Media planner
Rob Moore
Photographer
Leon Steele
Agent
Wyatt Clarke
Retouching company
St Luke's
Exposure
National newspapers and posters, weekly and monthly magazines.

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