Mastercard 'priceless' by McCann Erickson

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Credit card spending in the next three months is predicted to fall 10% on last year, so Mastercard is putting £1.5m into a campaign to encourage consumers to put their Christmas shopping on plastic. The ads centre around the lengths people go to to hide gifts from their loved ones at Christmas. Four executions feature a different gift peeking out from its hiding place. One shows a toy dinosaur poking over the top of a fridge. In another, a ballet shoe ribbon sticks out through a crack in the floorboards. The ads are also backed by radio and internet activity.

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Released: 31 October 2005

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Credits

Client
MasterCard UK
Project
Christmas Press 2005
Creative agency
McCann Erickson
Writer
Matt Crabtree
Art director
Simon Hepton
Planner
Paul Simonet
Media Agency
Universal McCann
Media Planner
Mark Middlemas
Photographer
Mark Leary
Retouching
Love Me Studio

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