Stella Artois 'bottles' by Lowe London

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Stella Artois is educating consumers about its Belgian origins with a print campaign by Lowe London. The ads aim to promote the authenticity and craftsmanship behind the beer to a new generation of lager drinkers who may not be aware of its heritage. The campaign comprises 10 executions, created by the design duo Aesthetic Apparatus, responsible for posters for rock groups such as Gomez and Babyshambles. Each of the posters carries facts about Stella ranging from its Belgian provenance to the design of the glass. One ad features illustrations of bottles each carrying a word to make up the phrase "A family dedicated to brewing for six centuries". Another carries a flag bearing the Stella Artois logo and the line "Brewed in Belgium since 1366".

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Released: 07 November 2006

Credits

Project name
Stella Artois product quality
Client
Lee Rolston, marketing manager for Stella Artois, Inbev UK
Brief
To remind consumers that Stella Artois is a crafted, authentic Belgian lager
Creative agency
Lowe London
Creatives
Lovisa Almgren, Peter Reid, Carl Broadhurst, Diccon Driver and Alan Wilson
Planner
Helen Bichard
Media agency
Starcom Motive
Media planner
Howard Watson
Illustrators/typographers
Aesthetic Apparatus
Exposure
Underground, city centre, national rail posters and weekend supplements

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