Carr's 'perfect as we are' by Publicis

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The new press campaign, "Carr's. Perfect as we are", is the first advertising for the brand in more than five years and the first work by Publicis after winning the account in January. One ad simply lists negatives and positives about the brand. The negatives include: "No improvements. No new recipe. No new pack design. No bigger. No better." And the positives?  "See negatives." Another ad states, "Good news. No news."

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Released: 23 November 2005

Credits

Project
Carr's Perfect as we are.
Client
Rafi Arkin, senior brand manager at Carr's, and Vanessa Andrews, marketing controller for savory biscuits at United Biscuits
Brief 
"Carr's Table Water. Every bit as good as they've always been"
Creative agency
Publicis
Writer
Adam Kean
Art director
Alex Taylor
Planner
Mike Wade
Media agency
Starcom
Planner
Nat Cummins
Photographer
James Day
Photographer's agency
Siobhan Squire
Exposure
Press

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