Citroen 'C1 journey' by Euro RSCG London

4.8 2 Votes

Euro RSCG London has created a press campaign for the Citroen C1, which highlights the car's eco-friendly and economical attributes. The execution shows an illustration of the model taking a journey from Dover to Gretna Green. The C1, which costs around £6,000, does 68.9 miles to the gallon, and according to the ad, can go for the 658 miles of the Dover-Gretna Green journey in one trip. The ad will appear in newspaper supplements and women's fashion titles during August and September.

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Released: 02 August 2006

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Citroen UK
Client name
Mike Ibbett, marketing director of Citroen UK
Creative agency
Euro RSCG London
Copywriter/art director
Jonathan Cockett
Copywriter/art director
Alex Avis
Planner (creative agency)
Ian Hilton
Media agency
Media planner
Stephen Rand
Art buyer
Bel January
Marcus Oakley

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