Citroen 'C1 journey' by Euro RSCG London
Euro RSCG London has created a press campaign for the Citroen C1, which highlights the car's eco-friendly and economical attributes. The execution shows an illustration of the model taking a journey from Dover to Gretna Green. The C1, which costs around £6,000, does 68.9 miles to the gallon, and according to the ad, can go for the 658 miles of the Dover-Gretna Green journey in one trip. The ad will appear in newspaper supplements and women's fashion titles during August and September.