The Co-operative Bank 'customers who care' by Farm Communications

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The Co-operative Bank is launching a press campaign in support of the trade justice appeal, which highlights the difference between free trade and trade justice. Created by Farm, the ad depicts the hands of a farmer from the developing world being tied together by a "free trade" padlock and chain with the message: "Until there is Trade Justice, the developing world's hands will remain tied". The ad calls for people to vote for Trade Justice on the bank's website.

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Released: 28 September 2005

Credits

Client
The Co-operative Bank
Creative agency
Farm Communications
Media buyer/planner
TCS Media North
Copywriter
Luke Kelly
Art director
Kevin Colquhoun
Photographer
Scott Mitchell

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