Boddingtons 'icicle' by Bartle Bogle Hegarty

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Bartle Bogle Hegarty has launched a new press campaign for Boddingtons' new Extra Cold variety that alludes to the iconic golden pint and creamy head, but with a cold twist. Each spot has a different cold take on the beer such as "snowflake", "icicle'" or "mountain". The launch comes as InBev, Boddingtons' parent company, attempts to grow its 18.8% market share in the UK.

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Released: 04 April 2006

Credits

Project
Snowflake, icicle, mountain
Client
Jon Sampson, marketing manager, InBev UK
Brief
Launch Boddingtons Extra Cold
Creative agency
Bartle Bogle Hegarty
Writers
Matt Waller, Dave Monk, Chris Felstead, Gary McNulty
Art directors
Matt Waller, Dave Monk, Chris Felstead, Gary McNulty
Planner
Patricia McDonald
Media agency
Starcom
Media planner
Howard Watson
Exposure
National press

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