WWF 'reduce' by DDB London

0.0 0 Votes

DDB London has created a print campaign for WWF, which focuses on environmental issues, climate change and deforestation. The month-long carbon-neutral campaign will start in Birmingham and is set to be rolled out nationwide next year. It aims to reposition WWF away from its animal-focused image to reflect all its environmental work. One ad features a tree in a rainforest. The logger chopping it down has been shrunk in size and the strapline reads: "Help us reduce deforestation". Another ad shows a miniature fishing trawler leaving harbour, with the line: "Help us reduce overfishing". WWAV Rapp Collins has produced a mailer encouraging people to become WWF members.

Share On:


DDB London, WWF, Press

Released: 25 October 2005

Related Creative:


Project name
Giles Robertson, head of marketing, WWF
To show how WWF is tackling threats to the environment
Creative agency
DDB London
Ben Tollett
Art director
Emer Stamp
Donald Pirie, Nicolette Robinson
Media agency
WWAV Rapp Collins Media
Media planner
Tara Colley
David Harriman
Photographer's agency
Mark Gibson
Retouching company
Press and poster

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus