Harvey Nichols 'lightbulb' by DDB London

0.0 0 Votes

DDB London has launched a new campaign for Harvey Nichols to reinforce the department store's position as the UK's most renowned fashion retailer. Three press executions demonstrate the power of Harvey Nichols using striking visual metaphors. In the first ad, for Harvey Nichols Beauty, a woman applies make-up while being watched over by two men. The woman's head has been removed and replaced with a lightbulb. The men have moth heads. In the menswear execution, the male model's head has been substituted with a blowtorch. He approaches two women who have ice cube heads. In the third ad, for Harvey Nichols womenswear, the model's head has been replaced with a giant six-foot tall pin. She strides down a corridor towards two men who have balloon heads.

Share On:

Released: 13 September 2006

Credits

Project name
Harvey Nichols Brand 2006
Client
Julia Bowe, marketing director at Harvey Nichols
Brief
To reinforce Harvey Nichols fashion status
Creative agency
DDB London
Copywriter
Ben Tollett
Art director
Emer Stamp
Planner (creative agency)
Elisa Edmonds
Media agency
Rocket
Media planner
Kate Jarrett/Kate Roberts
Media spend
£250,000
Photographer
Dimitri Daniloff
Photographer's agency
Marlene Ohlsson  
Exposure
Fashion magazines and supplements

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus