Harvey Nichols 'lightbulb' by DDB London

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DDB London has launched a new campaign for Harvey Nichols to reinforce the department store's position as the UK's most renowned fashion retailer. Three press executions demonstrate the power of Harvey Nichols using striking visual metaphors. In the first ad, for Harvey Nichols Beauty, a woman applies make-up while being watched over by two men. The woman's head has been removed and replaced with a lightbulb. The men have moth heads. In the menswear execution, the male model's head has been substituted with a blowtorch. He approaches two women who have ice cube heads. In the third ad, for Harvey Nichols womenswear, the model's head has been replaced with a giant six-foot tall pin. She strides down a corridor towards two men who have balloon heads.

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Released: 13 September 2006


Project name
Harvey Nichols Brand 2006
Julia Bowe, marketing director at Harvey Nichols
To reinforce Harvey Nichols fashion status
Creative agency
DDB London
Ben Tollett
Art director
Emer Stamp
Planner (creative agency)
Elisa Edmonds
Media agency
Media planner
Kate Jarrett/Kate Roberts
Media spend
Dimitri Daniloff
Photographer's agency
Marlene Ohlsson  
Fashion magazines and supplements

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