Land Rover 'Defender' by Rainey Kelly Campbell Roalfe/Y&R

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Land Rover's ads aim to position the car as the world's most versatile off-roader with an illustrated print ad, "batman", featuring an eerie and threatening looking Gotham City at night. Instead of the infamous batman symbol, the shape of a Land Rover Defender is projected into the darkened sky. At the bottom of the ad the tagline reads "Defender. Go beyond."

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Released: 29 June 2005

Credits

Client
Naveen Dayal
Creative agency
Rainey Kelly Campbell Roalfe/Y&R
Copywriter
Zac Ellis, Richard Littler
Art director
Zac Ellis, Richard Littler
Planner
Ben Kay
Media agency
Mindshare
Media planner
Daniel Thompson
Photographer
David Stewart
Photographer's agency
Noelle Pickford
Retouching company
Actis

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