CittaItalia Fundraising Appeal, by Dentsu Italia

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Michelangelo's iconic David has lost one of his legs in a new advertising campaign urging Italians to donate money to preserve the nation's art treasures. Using the strapline "Without you, Italy could lose something", various wonders of the Italian art world will be shown with shocking damage in the campaign. It was created by Dentsu Italia on behalf of the non-profit foundation CittaItalia, which is asking even for small donations to help in its work of restoring damaged artworks.

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Released: 31 August 2005

Credits

Project
Fundraising campaign
Client
Fondazione CittàItalia
Brief
Italy would be an anonymous country without its cultural heritage, everyone could do something to preserve the cultural and artistic patrimony. Without your help, Italy could lose something.
Creative agency
Dentsu Italia
Copywriter
Cosimo Minervini and Ivana Monetti
Art director
Michael Enghelbraect and Massimiliano Caldarini
Media agency
Dentsu Italia
Exposure
National and local newspapers, magazines, TV RAI and radio

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