VW Specialists 'dentist' by Publicis & Hal Riney

0.0 0 Votes

Publicis & Hal Riney has been tasked with cutting through the clutter of car repair and spare part ads to create print work for VW Specialists, a shop that services all Volkswagen models, to feature in the London Autotrader. The agency created the "dentist" ad as part of a campaign that would stand out in a weekly industry trade magazine full of service ads featuring cars. The agency chose a humorous, less straightforward approach and the ads feature a mechanic with his hands in a series of uncomfortable situations -- places where a mechanic's hands are not typically found, and for good reason, after all they're only VW specialists.The other two executions are called "hair stylist" and "sushi chef".

Share On:

Released: 02 May 2006

VW Specialists 'dentist' by Publicis & Hal Riney

VW Specialists 'dentist' by Publicis & Hal Riney


Executive creative directors
Jon Soto/Jae Goodman
Creative director
Dominic Goldman
Publicis & Hal Riney
Art director
Mark Grundland/Dominic Goldman
Adam Koppel/Dominic Goldman
Mark Grundland
Patricia Hom

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus