Florette 'a taste of Thailand' by Hooper Galton

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Hooper Galton has created a press campaign to launch a new range of salads by Florette. Called "a taste of..." the salads contain mixed leaves, herbs and country-specific sauces, such as green Thai dressing ("A taste of Thailand") and orange vinaigrette ("A taste of Morocco"). Each ad tells a story but gives the reader the opportunity to create their own adventure by leaving gaps in the narrative for them to add their own words.

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Released: 19 July 2006

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Project name
"A Taste of..." Salads
Sandy Sewell, commercial director; Elaine Smith, marketing manager, Florette
to launch Florette's range of interesting salads, inspired by recipes from around the world
Creative agency
Hooper Galton
Art director
Dave Westland
Trevor de Silva, Jude Healey
Oliver Lewis-Barclay
Media agency
The Media Shop
Media planner
John Alligan
Retouching company
Hooper Galton in-house
Women's magazines

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