Florette 'a taste of Thailand' by Hooper Galton

0.0 0 Votes

Hooper Galton has created a press campaign to launch a new range of salads by Florette. Called "a taste of..." the salads contain mixed leaves, herbs and country-specific sauces, such as green Thai dressing ("A taste of Thailand") and orange vinaigrette ("A taste of Morocco"). Each ad tells a story but gives the reader the opportunity to create their own adventure by leaving gaps in the narrative for them to add their own words.

Share On:

Released: 19 July 2006

Related Creative:

Credits

Project name
"A Taste of..." Salads
Client
Sandy Sewell, commercial director; Elaine Smith, marketing manager, Florette
Brief
to launch Florette's range of interesting salads, inspired by recipes from around the world
Creative agency
Hooper Galton
Art director
Dave Westland
Copywriters
Trevor de Silva, Jude Healey
Planner
Oliver Lewis-Barclay
Media agency
The Media Shop
Media planner
John Alligan
Retouching company
Hooper Galton in-house
Exposure
Women's magazines

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Adwatch (May 2) Top 20 recall: Florette

Adwatch (May 2) Top 20 recall: Florette

The salad has ignored platitudes about provenance and 'passionate farmers'

Florette 'bags of feelgood' by Now

Florette 'bags of feelgood' by Now

Florette is launching a £5 million ad campaign to promote its crispy salad range.