Land Rover 'beautifully poised' by Rainey Kelly Campbell Roalfe/Y&R

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Great timing for Land Rover -- an elegant shot of the queen's granddaughter pictured staring into the camera in a long mud-splattered Roberto Cavalli dress with a plunging neckline under the headline "Beautifully Poised". The campaign broke on the day that three-day eventing champion Zara Phillips was named BBC sports personality of the year in August at the World Equestrian Games.

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Released: 13 December 2006

Credits

Project
Beautifully Poised
Client
Land Rover
Brief
Promoting Land Rover's 4x4 vehicles
Creative agency
Rainey Kelly Campbell Roalfe/Y&R
Creative team
Copywriter Ben Hartman
Art Director Neil Durber
Account director & nanager
Clare Shaw and Glynn Euston
Typographer
Lee Aldridge
Media agencies
MindShare
Photographer
Mary McCartney McDonald
Exposure
National press

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