Millets - Miles Calcraft Briginshaw Duffy

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The outdoor retailer Millets is gearing up for the busy summer camping and festival season with the launch of three new humorous press executions, created by Miles Calcraft Briginshaw Duffy.

Each ad focuses on a different product from the company's range. The first, for the festival-friendly Starter Tent Pack, features the line "get ready for the festival season", juxtaposed with a picture of a cow sporting ear plugs.

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Released: 26 April 2005

Millets - Miles Calcraft Briginshaw Duffy

Credits

Project
Millets Summer Campaign
Client
David Robey, marketing director, Blacks Leisure
Brief
Get people walking and camping, via Millets
Art director
Emer Stamp
Writer
Ben Tollett
Planner
Andy Nairn
Media agency
Starcom
Media planner
Luca Margarito
Illustrator
Emer Stamp
Exposure
national and specialist press

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