Women's Aid 'what's it going to take?' by Grey London

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Grey has produced a hard-hitting press campaign that focuses on celebrity culture to emphasise that if a public figure was suffering from domestic abuse everybody would be aware of the issue. The poster executions show portrait images of various celebrities including Gemma Kidd, Anna Friel, Fiona Bruce, Kate Thornton, Anne-Marie Duff and Miquita Oliver with battered faces. The poster aims to get people talking about the issue in order to support those in abusive relationships.

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Released: 31 January 2007

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Creative agency
Grey London
Nicola Harwin
Women's Aid
Campaign title
"what's it going to take?"
National press
Executive creative director
Geoff White and Simon Butler
Head of planning
John Lowery
Nicola Hawes and Andy Forest
Account directors
Lisa Buckley
Account team
Jess Palmer
Planning team
Emma Batho
Project manager
Emma Garcia
Head of typography
Mark Cakebread

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