Eurostar - TBWA\London

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TBWA\London's new Eurostar press and poster campaign focuses on the day you have following a trip on Eurostar rather than on the journey itself. The campaign, introduces the new strapline: "You carry your journey with you. So make it Eurostar." It features four executions feature people relaxing after an apparently stress-free journey.

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Released: 10 May 2005

Eurostar - TBWA\London

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Credits

Project
2005 Brand Campaign - Leisure and Business
Client
Greg Nugent, marketing director, Eurostar
Brief
Travelling by Eurostar brings out the best version of you
Creative agency
TBWA

London
Copywriter
Tim Hearn
Art Director
Graham Cappi
Agency Planner
Michael Davidson
Media agency
Manning Gottlieb OMD
Media planner
Chris Ware and Greg Paterson
Media spend
£3m
Photographers
Damien Laurent, Annelise Howard-Phillips and Leila Naaman
Photographer's agency
Blinkk
Exposure
National press, London and South East outdoor

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