Kellogg's All-Bran - Leo Burnett

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Leo Burnett has come up with a simple, elegant solution to portraying the benefits of eating a high-fibre diet: a packet of Kellogg's All-Bran with the bottom torn open. A brilliant follow-up to the casting of William Shatner in last year's All-Bran television campaign.

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Released: 05 November 2005

Kellogg's All-Bran - Leo Burnett

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Credits

Project name
Bottom
Client
Kellogg's
Creative agency
Leo Burnett
Copywriter
Naz Nazli, Gareth Hare
Art director
Naz Nazli, Gareth Hare
Creative director
Dave Beverley
Executive creative director
Jim Thornton, Mark Tutssel
Photographer
Patrice De Villiers
Designer
Rory Neighbour
Exposure
Outdoor

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