Penguin 'Model's Own' by Us

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This new brand campaign for Penguin Classic books takes a fashion magazine layout as its starting point. Created by London agency Us, the ads position the books as stylish accessories, highlighted by the text, which reads "Dress & Shoes: Jasper Conran; Necklace: Vivienne Westwood; Mind: Model's own".

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Keywords:

Us, Penguin, Outdoor

Released: 06 June 2005

Penguin 'Model's Own' by Us

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Credits

Client
Penguin
Project
Model's own
Agency
Us
Copywriter
Jo Tanner
Art director
Mark Howard
Photographer
Uli Weber
Retouching
Stanley's Post
Exposure
London Underground 12-sheet posters

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