Wonderbra 'WonderYou' by Publicis Conseil

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The latest poster ad campaign for Wonderbra has moved away from plunging cleavages with a poster with no bra or heaving breasts in sight. Wonderbra bosses have decided to take a stand against "sexist" lingerie ads saying they often "demean women". This poster ad is set on an escalator and features men and women staring in awe at the sight below them with the strapline "Experience WonderYou". Gossard's Wonderbra brand is best known for its "Hello Boys" ad campaign of the 90s, created by TBWA\London. The new girl to feature in Wonderbra's £2m latest ad campaign is Polish model Magdalena Wrobel. 

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Released: 20 October 2005

Credits

Agency
Publicis Conseil
Creative Director
Olivier Altmann
Art Director
Frederic Royer
Copywriter
Olivier Camensuli
Photographer
Vincent Dixon
Art Buyer
Noelle Duperrier-Simond/Soone Riboud
Account Managers/Strategic Planners
Christophe Lichtenstein, Sabrina Rocco, Bérengère Mangin, Alexandra Fain
Clients
Carlo Paolucci, Fabienne Mallat, Antonio Iandolo, Alessandro Pinna at Wonderbra

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