Wakefield Community Safety Unit 'Drinkheads' by An Agency Called England

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An Agency Called England has created an anti-binge drinking campaign called Drinkheads for the Wakefield Community Safety Unit. The campaign uses gritty images to graphically show how too much drinking can go to your head and ruin your night out. Targeting drinkers aged 18-30, the campaign will run on 48- and six-sheets in and around trouble spots in the city of Wakefield, was well as the towns of Pontefract and Castleford. The campaign will run from the start of December through to the New Year.

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Released: 06 December 2006

Credits

Agency
An Agency Called England
Client
Wakefield District Community Safety Partnership
Art Director
Paul Alexander
Copywriter
Jerry Gross
Typographer
Mark Starbuck
Image manipulation
Steve Reilly at Fluid
Photography
Guy Farrow

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